Ecommerce growth has greatly accelerated due to significant developments and greater accessibility to mobile technologies. As a result, retailers now have a new generation of shoppers who are more demanding, constantly connected and expecting speed and ease-of-use through all available shopping channels i.e. mobile internet devices, desktops, bricks-and-mortar, television and/or catalogue.
The growth of online shopping has caused many retailers to drastically rethink the way they manage their supply chains in order to provide customers with an optimum and seamless experience across all channels. Craig Beddis, CMO, Automic, discusses why retailers are looking towards strategies that aren’t channel specific and instead focus on cross-channel customer consistency, and how, by streamlining the supply chain, businesses can better succeed in this competitive industry by increasing customer satisfaction.